We craft innovative, functional, and visually striking products and brands
that help start-ups, scale-ups, and enterprises launch and thrive.
Based in Canberra, Australia, Formswell is a multi-disciplinary design studio dedicated to delivering effective solutions that elevate businesses and brands. Since 2016, we’ve partnered with clients across diverse industries to bring their ideas to life with thoughtful, practical designs.
Our work extends beyond borders. We collaborate with clients around the world and leverage an extensive global network of suppliers, manufacturers, and technology partners to deliver end-to-end design solutions—bringing ideas to life, wherever they’re needed.
Formswell was founded by Dan Armstrong, an advocate for innovative, purpose-driven design with over 15 years of experience working with leading brands like Homewares International and Breville. Dan also serves on the board of Industrial Design at the University of Canberra and is an ambassador for the Good Design Awards. His vision for Formswell is simple: create practical, functional solutions that exceed expectations and elevate brands to new heights.
Collaboration is at the heart of everything we do. Every project is a team effort, blending diverse skills and perspectives to create designs that not only look exceptional but perform seamlessly. We believe in forming genuine connections—both through our work and with our clients—helping brands stand out, succeed, and grow.
Formswell has earned multiple International Good Design Awards and has been prominently featured on Australian ByDesign in Australia.
| Project | Award | Year |
|---|---|---|
| Werka: Mechanical Hitch | Good Design Award Winner | 2024 |
| Paragon Espresso | Good Design Award Gold Winner | 2024 |
| Paragon | Good Design Korea Winner | 2023 |
| Paragon | Good Design Award Winner | 2023 |
| Edglit | Good Design Award Winner | 2023 |
| Precinct Portal | Good Design Award Winner | 2022 |
"Working with Formswell was a beneficial for our business. Their team took our vision and turned it into a stunning, functional product that exceeded our expectations. Their attention to detail, creativity, and professionalism made the entire process seamless and enjoyable. We couldn't be happier with the results and highly recommend Formswell for any design needs."Andrew Liso
"We couldn't be happier with the exceptional work Formswell delivered on our skelp! brand. They developed standout branding and a unique packaging design that not only captures attention but also perfectly reflects our brand's identity. Their understanding of our vision, combined with their creativity, resulted in a product that genuinely connects with our customers, leaving a lasting impression. Thanks to Formswell, our brand reflects quality from the packaging to the product/formula itself. We're absolutely thrilled with the results!"Lyndall Cortis
"Collaborating with Formswell was transformative for our brand. Their team captured our vision perfectly and delivered a product that exceeded all our expectations. The entire process was smooth, professional, and inspiring. We highly recommend Formswell for any business looking to elevate their design."Sasa Sestic
See more of the latest news and udpates from our studio here or on social media.
