Utilising a strong Breville design language, great management level direction and a rigorous research and design focus, a truly beautiful and useful product has been crafted which is not only leading the market domestically but has broken through the very competitive food processor category in the USA.
12 month design process included: market research, competitor testing, concept sketching, 3D modelling, prototyping, life testing samples, overseas supplier liaison, engineering, patent applications, instruction booklet recipe development, packaging design, marketing solutions.