The Know You Co

The Know You Co. was established to disrupt the conventional general practice model by offering a patient-centred approach that prioritises time, accessibility, and personalised care. Focusing on long-term management of chronic diseases and proactive health promotion, the brand sought to create an environment that feels more like home than a clinic. The goal was to craft a visual identity that reflects these values, standing out in the healthcare industry while fostering trust and warmth. The brand needed to communicate a fresh, welcoming attitude that resonates with patients seeking a more connected and caring healthcare experience.

The Know You Co. brand solution blends retro aesthetics with modern healthcare values, creating a visual identity that feels both familiar and innovative. The design uses a warm palette of blue, green, and burnt orange, evoking trust and comfort. Hand silhouettes are integrated as a core brand element, symbolising connection, care, and the human touch central to the practice. These elements, along with a bespoke logo, engaging typography, and personalised touchpoints like welcome packs and patient playlists, create a cohesive and adaptable visual language. This solution breaks from traditional medical branding, offering a distinct voice that resonates with patients seeking a more personalised healthcare experience.

“Working with Formswell was a beneficial for our business. Their team took our vision and turned it into a stunning, functional product that exceeded our expectations. Their attention to detail, creativity, and professionalism made the entire process seamless and enjoyable. We couldn’t be happier with the results and highly recommend Formswell for any design needs.“

Laura Chapman
The Know You Co.