skelp! revolutionises scalp care with its range of Australian-made products, placing scalp health at the forefront, recognising that a healthy scalp is the foundation for good hair. By harnessing the power of skincare ingredients like AHA’s, Niacinamide, Hyaluronic Acid, and Vitamin C, to transform hair from the roots up.

  • Branding
  • Product Design

Challenge

skelp! addresses the overlooked realm of scalp care, responding to the challenge of neglect in haircare routines. Recognising the scalp’s significance akin to facial skincare, the project aims to bridge this gap. The challenge was to educate individuals on the importance of scalp health and provide innovative, Australian-made solutions.

Solution

skelp! presents a holistic scalp care system, tackling scalp neglect through innovative formulation and design. Integrating skincare principles, and carefully selecting premium ingredients like AHA’s, Niacinamide, Hyaluronic Acid, and Vitamin C. The bottles were designed as a system: pre-cleanser (1), shampoo (2), conditioner (3), and serum (4), aiding users in their haircare routines.

Branding

We developed the product and branding for skelp!, focusing on a clean and simple logo that embodies a unisex, sophisticated aesthetic. The minimalist design reflects skelp!’s commitment to scalp and hair health while appealing to a broad audience. This refined branding approach highlights the brand’s modern and inclusive ethos, enhancing its presence in the scalp and hair care market.

Testimonial

“We couldn’t be happier with the exceptional work Formswell delivered on our skelp! brand. They developed standout branding and a unique packaging design that not only captures attention but also perfectly reflects our brand’s identity.

Their understanding of our vision, combined with their creativity, resulted in a product that genuinely connects with our customers, leaving a lasting impression. Thanks to Formswell, our brand reflects quality from the packaging to the product/formula itself.

We’re absolutely thrilled with the results!“

Lyndall Cortis
skelp! – Marketing Manager