The Breville Kitchen Wizz Pro, also known as the BFP800 or Sous Chef 16 Pro, is a high-performance food processor that has garnered acclaim for its innovative design and functionality. Our design director, Dan Armstrong, played a pivotal role in its development during his tenure at Breville, contributing from the initial sketches through to the final product.

  • Product Design
  • Prototyping
  • Manufacturing

Challenge

At the time of its conception, the market lacked food processors that combined versatility, power, and user-friendly design in a single appliance. Consumers often faced limitations with existing models, such as insufficient motor power, inadequate capacity, and a lack of precision in food preparation tasks. The challenge was to engineer a food processor that could handle a wide range of culinary tasks with efficiency and precision, catering to both home cooks and professional chefs.

Solution

The Breville Kitchen Wizz Pro tackled the challenges of versatility, power, and user-friendliness by incorporating a high-torque motor for robust performance, a large-capacity processing bowl for handling substantial quantities, and a variety of attachments to perform multiple tasks like slicing, shredding, and kneading. Its micro-serrated Quad® blades ensured consistent and precise food preparation, making it an essential tool for both home cooks and professional chefs. These innovations positioned the Kitchen Wizz Pro as a leader in the market, addressing the evolving needs of consumers seeking efficiency and versatility in their kitchen appliances.