Breadhead Bakery
Cheeky and fun bread bakery.
Breadhead is a cheeky and fun bread brand founded by Three Mills Bakery, which was developed to provide a contrast to their more sophisticated offerings.
The aim was to create a brand identity that was simple, bold and fun to bring life to the everyday bread market which can be sometimes stale (pun not intended) and normally approached in a standard way.
Formswell delivered the initial brand launch, in store collateral, retail solutions, photography/art direction and will be providing ongoing support with product launches and marketing.