Bitten is a progressive and health conscious whole food business founded in Braddon, Canberra.
With the health food industry rapidly becoming an over-saturated market, Bitten wanted to take a fresh approach. They wanted something fresh; something with an edge that hadn’t yet been seen in the industry.
Formswell worked closely with Bitten Goodfoods to create a brand identity with a bit of spunk, and a hint of attitude without being too overt. Alongside the brand identity, Formswell also delivered the brand launch, in-store collateral, and environmental design.