Breadhead Bakery

Cheeky and fun bread bakery.

Breadhead is a cheeky and fun bread brand founded by Three Mills Bakery, which was developed to provide a contrast to their more sophisticated offerings.

The aim was to create a brand identity that was simple, bold and fun to bring  life to the everyday bread market which can be sometimes stale (pun not intended) and normally approached in a standard way.

Formswell delivered the initial brand launch, in store collateral, retail solutions, photography/art direction and will be providing ongoing support with product launches and marketing.